India shall soon have a dedicated TV news channel in Urdu. This channel shall be a good source of news and information for the Urdu speaking populace of India. Besides, I believe this step shall also be instrumental in keeping the language more agile.
In India, most of the regional Doordarshan channels broadcast news in Urdu. Some private channels like Sahara TV runs Urdu news bulletin, as well. But having a complete channel for Urdu news would add great value to the Urdu media, and I believe, would to an extent conjugate Urdu and Urdu speaking people to the mainstream national life.
Talking about Urdu channels, Hyderabad based Enadu TV launched the first 24 hours Urdu channel: E TV Urdu. This is essentially a channel that has current affairs programs, news, and family entertainment. The channel is gradually gaining popularity among the masses.
Media has always been instrumental in creating and establishing cultures. So, with channels like E TV Urdu and to-be-launched Urdu channel from Prasar Bharthi, Urdu as a language is bound to become relatively more commonplace. And, this way, Urdu shall not be wrongly associated with any particular community or religion, and shall gain more reorganization as the language of India and all Indians - something that it always has been.
Following is the news about the channel.
Prasar Bharati to launch Urdu TV Channel in January next
New Delhi, June 24 (UNI): A new Urdu television channel is to be started by Prasar Bharati from January one next year, which Information and Broadcasting Minister S Jaipal Reddy said would be a new year gift to 100 million viewers in the country.
An amount of Rs 65.7 crore had been set aside to prepare the software for the new channel, Mr Reddy said at a press meet here.
He said that Prasar Bharati had accepted a request to this effect made by the Central Government.
The channel will beam at lest seven hours of programme every day to begin with, he said.
The Minister said there was no dearth of Urdu journalists in the country to help develop the channel.
While the channel was not being started keeping commercial viability in view, attempts would be made to earn revenue